For over six years, we've collaborated with LUSH to create meaningful, sustainable products from recycled materials. Our latest initiative is a lighter, staff-designed apron made from recycled plastic, perfect for the humid retail environments of Hong Kong and Macau. We are proud to be building toward a more circular future, with exciting new projects like Hong Kong's first closed-loop programme on the horizon. Follow our journey for more purposeful collaborations.
Our Impact
10
Stores
70+
KG
3000+
Bottles
Redesigning Retail with Recycled Plastic
Through turning discarded PET bottles into staff aprons, V Cycle and LUSH prove recycled fabrics work in a retail environment. Across 10 stores in Hong Kong and Macau, these lightweight, quick-dry aprons are built for the humid shop floors and are a visual reminder to LUSH’s customers the importance of proper recycling. This initiative has repurposed 3,000+ PET bottles, offsetting 70+ KG of plastic waste for our landfills.
Key Information
Location:
Hong Kong & Macau
Client
LUSH
Materials
rPET
