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OUR STORY

V Cycle is a Hong Kong and China (2026) based social enterprise pioneering a circular future. Founded in 2017, we partner with government bodies, local and international brands, corporations, educational institutions, and NGOs to advance environmental awareness and build a localized circular economy.

Our mission is driven by three core pillars:

  1. Plastic Recycling: Transforming waste into a valuable resource.

  2. Product Design: Creating innovative, sustainable goods from recycled materials.

  3. Social Impact: Generating meaningful employment and providing support for Hong Kong's elderly and mentally disadvantaged communities.


Founded by Eric Swinton, V Cycle was established to empower businesses in the fight against plastic pollution. Eric’s vision extends beyond environmental action to encompass deep community care, dedicating his efforts to creating holistic positive change. Under his leadership, V Cycle has delivered impactful circular economy solutions for a diverse range of partners, from Fortune 500 companies to educational institutes and NGOs.

Eric Swinton
Eric Swinton
Founder & CEO

Eric’s vision is to tackle Hong Kong’s environmental issues on both an ecological and human level. Eric’s career spans over 15 years with experience in sustainable product development, offshore manufacturing, and new business development.

"We are a social enterprise that sees waste as not the end but a chance to redesign the future. Through education, innovation, and collaboration, we transform discarded materials into opportunities that drive change. Our work goes beyond environmental impact by creating meaningful jobs for underprivileged elderly cardboard collectors and individuals with special educational needs."

OUR VALUES AND ORIGINS

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The V Cycle Philosophy

At V Cycle, we believe that true environmental change begins with human transformation. While infrastructure and technology are essential, it is the awakening of our innate kindness that creates lasting impact. Inspired by the educational philosophy of Master Chin Kung—a globally respected teacher who championed sustainability and community—we integrate environmental action with compassionate service.

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A Self-Sustaining Model

Our work addresses two interconnected challenges: plastic pollution and social inequality. We operate a self-sustaining social enterprise that transforms post-consumer waste into high-quality products, while creating dignified employment for marginalized communities, including our elderly and individuals with disabilities. Guided by the principle of filial piety, we foster a family-like environment where every member is valued, respected, and cared for holistically—physically, mentally, and spiritually.

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To Build a Legacy of...

Through this unique model, we demonstrate that service is reciprocal: as we support others, we grow in compassion and purpose. Our vision is a world where kindness and sustainability are inseparable—where protecting the planet becomes a natural expression of our shared humanity. By educating the next generation and building circular systems rooted in respect, we strive to leave a legacy of resilience, equality, and hope for the future.

R.I.S.E

RISE is the action platform of V Cycle, focusing on practical solutions that restore faith in waste recycling, drive innovation, support communities (especially the vulnerable), and educate for long-term change.

E

EDUCATE

We share knowledge through workshops and campaigns to inspire action on waste and sustainability.

S

SERVE

We empower individuals and communities with the tools and partnerships needed to take meaningful action, together.

I

INNOVATE

We're rethinking waste management through innovation, turning today's challenges into opportunities for a sustainable future.

R

RESTORE

We're committed to restoring balance by repairing environmental damage and supporting impacted communities through recycling and conscious action.

OUR THREE ENTITIES

V Cycle's integrated model naturally branches into three specialized entities: a Social Enterprise that transforms waste into products to fund our mission; an Education Foundation dedicated to teaching circular economy principles; and a Charitable Foundation focused on community well-being and elder care. Together, they create a comprehensive ecosystem for sustainable impact.

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V Cycle

Social Enterprise

V Cycle operates a self-sustaining social enterprise that transforms collected plastic waste into commercial products. This circular model directly funds our creation of dignified green jobs and community environmental education programs.

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V Cycle Education Foundation (VCEF)

Section 88 Charity Organisation

The V Cycle Education Foundation transforms experienced elderly recyclers into educators, leveraging their expertise to teach sustainability and empower communities through hands-on environmental education.

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Unity V 賢聚

VCEF x Unity One Charitable Foundation

Unity V 賢聚 focuses serving elders with filial piety and building compassionate communities through family-like care, further providing elderly with meaningful jobs, healthcare services, mental and spiritual wellbeing support.

LET'S WORK TOGETHER.

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