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Building on the success of recycling initiatives in other countries, Watson's and L'Oréal have partnered to expand their "Beauty for the Future" campaign to Hong Kong. With V Cycle serving as the operational backbone through our Tuen Mun Facility, we enable the collection and processing of foundation bottles, mascara wands, skincare tubs, lipstick tubes, and more all locally. This approach helps reduce carbon emissions while also providing valuable income for our "cardboard grannies," supporting them with a stable source of earnings and sense of pride.

Our Impact

170

Stores

12,489

KG

275000

Empties

Plastics Recycling Done Locally

With an initial target to collect and recycle 250,000 bottles within the first year of the "Beauty for the Future" program, our partners and we have surpassed this goal, collecting over 275,000 empties within the first 12 months. This achievement underscores our shared commitment to a more sustainable Hong Kong. Exceeding the target also reflects the public’s growing concern and dedication to transparent, local recycling efforts, with no signs of slowing down.

Key Information

Location:

Hong Kong

Client

L'Oreal, Watsons

Materials

n/a

Thow it away the right way.
We're here to help.

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